Web Analytics

Analyze & Strategize SEO using Logarithmic Charts

January 25, 2013

Just like the natural world SEO traffic adheres to a Power Law, more commonly known as the long-tail or the 80-20 rule for you MBAs.  Applying this to search, it means approximately 80% of your organic traffic is attributed to the top 20% of your keywords. When you visualize this type of data though an inherent problem […]

Read more…

Certified with Google Analytics

March 10, 2012

After delaying the Google Analytics Individual Qualification exam for an entire year, I finally decided to get it over with and I passed!  Here’s a screenshot of the certification PDF they sent me. Below is my score card for the GAIQ test results. In retrospect, I should’ve used the remaining 45 minutes to double check […]

Read more…