marketing = engineering(product, data, story). Christopher Yee has been testing that thesis in production since 2010 — writing on SEO, generative search optimization, data science, and agentic systems.https://www.christopheryee.org/https://www.christopheryee.org/blog/prompt-volume-wont-save-you/https://www.christopheryee.org/blog/prompt-volume-wont-save-you/The question every executive leader (eventually) asks their GSO team: “What is the monthly volume for this [topic]? ” It’s a reasonable question. In SEO, keyword volume was step one.Sun, 15 Mar 2026 00:00:00 GMTGenerative Search Optimizationhttps://www.christopheryee.org/blog/agentic-telephone-game-cautionary-tale/https://www.christopheryee.org/blog/agentic-telephone-game-cautionary-tale/Remember the telephone game ? One person whispers a message, it passes through a chain of people, and by the end “together we will make a world of difference” becomes simply “haaaaa.Wed, 04 Mar 2026 00:00:00 GMTAgentic Intelligencehttps://www.christopheryee.org/blog/upstream-the-strategic-advantage-for-prompt-tracking/https://www.christopheryee.org/blog/upstream-the-strategic-advantage-for-prompt-tracking/Generative AI is reshaping how customers discover brands and products. For marketing leaders and data/analytics product managers, channel influence now hinges on a fundamentally new dimension: prompt tracking to measure how often and in what contexts brands appear in AI-generated responses.Wed, 01 Oct 2025 00:00:00 GMTGenerative Search Optimizationhttps://www.christopheryee.org/blog/laboratory-vs-factory-rethinking-product-management/https://www.christopheryee.org/blog/laboratory-vs-factory-rethinking-product-management/If you’ve spent any time building products - whether internal tools, customer-facing apps, or the latest machine learning feature - you’ve probably seen this movie before: a burst of creative energy, a flurry of prototypes, and then…silence. The product sits unused, gathering digital dust while the team wonders why adoption never took off.Thu, 12 Jun 2025 00:00:00 GMTProduct Managementhttps://www.christopheryee.org/blog/recreating-plots-in-r-coast-fire-grid/https://www.christopheryee.org/blog/recreating-plots-in-r-coast-fire-grid/The tl;dr about Coast FIRE … Coast FIRE is when you have enough in your retirement accounts that without any additional contributions, your net worth will grow to support retirement at a traditional retirement age. I encourage everyone to read up on this very interesting personal finance concept!Tue, 10 Jun 2025 00:00:00 GMTData Visualizationhttps://www.christopheryee.org/blog/from-mega-prompts-to-micro-agents/https://www.christopheryee.org/blog/from-mega-prompts-to-micro-agents/A few months ago, I found myself trying to wrangle a large language model (LLM) into doing my bidding with what can only be described as a “mega-prompt. ” If you’ve ever tried to fit an entire workflow, context, and all possible edge cases into a single AI prompt, you’ll know the feeling: somewhere between optimism and mild dread.Mon, 09 Jun 2025 00:00:00 GMTAgentic Intelligencehttps://www.christopheryee.org/blog/why-geo-misses-the-mark-in-age-of-ai-search/https://www.christopheryee.org/blog/why-geo-misses-the-mark-in-age-of-ai-search/Hot take: The term “Generative Engine Optimization” (GEO) feels like a phrase invented by a committee who couldn’t agree on what the future actually looks like. The whole thing sounds like someone threw “generative AI” and “search engine optimization” together in a blender just so they could charge their clients more.Wed, 28 May 2025 00:00:00 GMTGenerative Search Optimizationhttps://www.christopheryee.org/blog/10x-sem-performance-unlock-the-power-of-your-own-data/https://www.christopheryee.org/blog/10x-sem-performance-unlock-the-power-of-your-own-data/This piece originally appeared in FT Optimize on June 25th, 2020. With each passing year the utility of third-party cookies continues to decline as it faces barriers from web browsers and government regulation.Thu, 23 Feb 2023 00:00:00 GMTPay Per Clickhttps://www.christopheryee.org/blog/google-ads-digging-deeper-into-target-roas-bidding/https://www.christopheryee.org/blog/google-ads-digging-deeper-into-target-roas-bidding/This piece originally appeared in FT Optimize on June 7th, 2019. Google has made a concerted effort to get more advertisers to switch over to their “smart bidding” platform.Wed, 22 Feb 2023 00:00:00 GMTPay Per Clickhttps://www.christopheryee.org/blog/ergo-block-rewards-five-year-outlook/https://www.christopheryee.org/blog/ergo-block-rewards-five-year-outlook/I came across a tweet about the potential price of Ergo five years from now when the mining block rewards are gradually reduced from 66 to 3: I don't know who needs to hear this: Currently block reward for #Ergo miners is 66 $ERG per block mined, that is approx. \(154,440 a day<br>In about 5 years block reward will be 3 <a href="https://twitter.Thu, 24 Mar 2022 00:00:00 GMTBlockchain Analyticshttps://www.christopheryee.org/blog/ergo-how-to-setup-blockchain-analytics-on-raspberry-pi/https://www.christopheryee.org/blog/ergo-how-to-setup-blockchain-analytics-on-raspberry-pi/Last updated: 2022-01-31 This is a quick “copy & paste guide” for data scientists and developers who are interested in storing the Ergo blockchain to a standardized database format using a Raspberry Pi 4. We will be using the Ergo Blockchain Explorer (backend) but focus our efforts specifically on the Chain Grabber module.Sun, 05 Dec 2021 00:00:00 GMTBlockchain Analyticshttps://www.christopheryee.org/blog/recreating-plots-in-r-the-power-of-tiny-gains/https://www.christopheryee.org/blog/recreating-plots-in-r-the-power-of-tiny-gains/Once in awhile I find some great charts which make me stop and think. Below is one example of this: 1% better every day is all it takes to completely change your life.Tue, 21 Sep 2021 00:00:00 GMTData Visualizationhttps://www.christopheryee.org/blog/crypto-market-cap-evaluating-realistic-price-points/https://www.christopheryee.org/blog/crypto-market-cap-evaluating-realistic-price-points/It may be tempting for new cryptocurrency investors to buy “cheap” coins because they assume a price of $0. 03, for example, can turn them into future millionaires just by HODL -ing until it hits $100.Fri, 13 Aug 2021 00:00:00 GMTCryptohttps://www.christopheryee.org/blog/messaribot-cryptocurrency-charts-for-discord/https://www.christopheryee.org/blog/messaribot-cryptocurrency-charts-for-discord/tl;dr Messaribot ( code ) is a very simple bot which plots cryptocurrency data to assigned Discord channels. This is written in Python, crytpo data is pulled from the Messari API , and relies on the discord.Thu, 01 Jul 2021 00:00:00 GMTCryptohttps://www.christopheryee.org/blog/types-of-cryptocurrency-mining/https://www.christopheryee.org/blog/types-of-cryptocurrency-mining/Context: I had a friend email me about cryptocurrency mining and thought my response was helpful enough to share over Instagram. This led to other friends asking me about the crypto space in general.Sat, 29 May 2021 00:00:00 GMTCryptohttps://www.christopheryee.org/blog/2021-05-24-whimsical-otter-generating-project-code-names-with-r/https://www.christopheryee.org/blog/2021-05-24-whimsical-otter-generating-project-code-names-with-r/I love assigning project code names. However, after a certain point the increase in projects decrease the amount of time I am able to commit to assigning a meaningful code name to each one.Mon, 24 May 2021 00:00:00 GMTMiscellaneoushttps://www.christopheryee.org/blog/2021-03-05-updated-us-firearms-sales-in-2020/https://www.christopheryee.org/blog/2021-03-05-updated-us-firearms-sales-in-2020/My original exploratory analysis on the topic can be found at Firearm Sales: How are Americans coping with 2020? This post is a quick #rstats follow-up to visualize the final tally for 2020 data.Fri, 05 Mar 2021 00:00:00 GMTData Visualizationhttps://www.christopheryee.org/blog/2021-02-10-visualizing-fb-spend-image-vs-video-creative/https://www.christopheryee.org/blog/2021-02-10-visualizing-fb-spend-image-vs-video-creative/Objective: plot the comparison of total Facebook spend between image and video creatives for a small sample of DTC brands. The original piece without any visualization (e.Wed, 10 Feb 2021 00:00:00 GMTData Visualizationhttps://www.christopheryee.org/blog/10-lessons-learned-from-10-years-of-search-marketing/https://www.christopheryee.org/blog/10-lessons-learned-from-10-years-of-search-marketing/July 2020 marked the 10 year anniversary for my blog. If you asked me a decade ago what I would be blogging about now my answer would be SEO. I never would have guessed it would shift to data science and data visualization topics.Thu, 31 Dec 2020 00:00:00 GMTMiscellaneoushttps://www.christopheryee.org/blog/2020-us-elections-calculating-win-thresholds/https://www.christopheryee.org/blog/2020-us-elections-calculating-win-thresholds/The 2020 US presidential election is coming down to the wire and I thought it would be fun to share how I calculate the answer to the following question: What is the distribution of the remaining ballots that Biden/Trump needs to win the electoral college votes for a given state? If we join this data point with Biden vs Trump mail-in ballot rates, or any other information for that matter, then it returns a fairly…Fri, 06 Nov 2020 00:00:00 GMTMiscellaneoushttps://www.christopheryee.org/blog/from-deterministic-to-probabilistic-sem-bid-optimization/https://www.christopheryee.org/blog/from-deterministic-to-probabilistic-sem-bid-optimization/The goal of every search engine marketing (SEM) advertiser is to maximize their returns at the lowest possible cost. Campaign performance is primarily tuned by adjusting the maximum cost per click (CPC) bid for each ad.Thu, 01 Oct 2020 00:00:00 GMTData Sciencehttps://www.christopheryee.org/blog/california-wildfires-cumulative-acres-burned-over-time/https://www.christopheryee.org/blog/california-wildfires-cumulative-acres-burned-over-time/Wildfires are raging across California (again). Always knew I would end up in hell but I imagined it was more of a spontaneous combustion type of event rather than a gradual descent into the infernal #everythingisfine pic.Wed, 16 Sep 2020 00:00:00 GMTData Visualizationhttps://www.christopheryee.org/blog/firearm-sales-how-are-americans-coping-with-2020/https://www.christopheryee.org/blog/firearm-sales-how-are-americans-coping-with-2020/The US has a peculiar relationship with guns where we frequently observe nontrivial spikes in firearm sales. These are triggered (pun intended) by various political, economic, and social events at the time.Mon, 14 Sep 2020 00:00:00 GMTData Sciencehttps://www.christopheryee.org/blog/on-deep-work/https://www.christopheryee.org/blog/on-deep-work/Ask my wife anything about me and she’ll be the first to testify that I have more books than clothing (lol). One book that dramatically changed my life and highly recommend reading is “Deep Work” by Cal Newport .Sat, 22 Aug 2020 00:00:00 GMTMiscellaneoushttps://www.christopheryee.org/blog/build-a-loan-amortization-schedule-with-python/https://www.christopheryee.org/blog/build-a-loan-amortization-schedule-with-python/With mortgage rates at a historical low there are inklings the US housing market is heating up again. Buying a home is a huge decision and in a perfect world everyone weighs their options and makes a (relatively) rational choice.Sun, 16 Aug 2020 00:00:00 GMTData Sciencehttps://www.christopheryee.org/blog/visualizing-the-relationship-between-quality-score-cpc/https://www.christopheryee.org/blog/visualizing-the-relationship-between-quality-score-cpc/The SEM industry has published a lot of information about the importance of improving quality score to lower average cost per click (CPC). Most of those articles, however, just share a table with quality score in one column and its associated % increase/decrease to average CPC in the other.Tue, 11 Aug 2020 00:00:00 GMTData Visualizationhttps://www.christopheryee.org/blog/star-wars-exploring-lucas-vs-disney-era-ticket-sales/https://www.christopheryee.org/blog/star-wars-exploring-lucas-vs-disney-era-ticket-sales/With the end of the latest Star Wars trilogy, I wanted to compare, contrast, and explore Lucas vs Disney era domestic box office revenue. The analysis and python code below will parse weekly ticket sales from Box Office Mojo , adjust revenue numbers for inflation, visualize, and attempt to uncover insights from the data.Sat, 01 Aug 2020 00:00:00 GMTData Sciencehttps://www.christopheryee.org/blog/examining-drug-effectiveness-studies-via-simulation/https://www.christopheryee.org/blog/examining-drug-effectiveness-studies-via-simulation/One of my dogs was recently diagnosed with an enlarged heart so the vet prescribed some medicine to mitigate the problem. The box came with a pamphlet which included the company’s effectiveness study for the drug, Vetmedin .Fri, 10 Jul 2020 00:00:00 GMTData Sciencehttps://www.christopheryee.org/blog/algorithm-to-prioritize-home-improvement-projects/https://www.christopheryee.org/blog/algorithm-to-prioritize-home-improvement-projects/I moved to Los Angeles with my wife in October 2019 where we had a list of home improvement projects we wanted to complete or things to purchase. The problem we faced was disagreement on where to start since we had to juggle costs and compromise on what was most important at the time.Thu, 02 Jul 2020 00:00:00 GMTData Sciencehttps://www.christopheryee.org/blog/on-business-value-vs-technical-knowledge/https://www.christopheryee.org/blog/on-business-value-vs-technical-knowledge/The purpose of this article is to elaborate and visualize (surprise!) my comment I left over on Reddit: Professional data scientists: did you overcome the feeling of never knowing enough?Mon, 15 Jun 2020 00:00:00 GMTMiscellaneous