About

Hometown: San Francisco, CA

Occupation: Director of Optimization
My role requires me to lead a team of data scientists where we write custom algorithms for our clients to achieve their search engine marketing goals efficiently and at scale.

FT Optimize is a full service SEM agency and ad tech company rolled into one. Our corporate goal is simple: be the most efficient SEM agency by using the right mix of technology, system and process to run a modern day marketing department.

Past Life:

  • Square
  • American Eagle Outfitters
  • HP Inc.
  • Builtvisible (formerly SEOgadget)
  • Macys.com
  • CafePress

Major:

  • B.A. International Relations & Global Studies
  • B.A. Asian Language Studies - Mandarin Chinese

Favorite Quote:

The secret of success in life is for a man to be ready for his opportunity when it comes.” ~Benjamin Disraeli

Clifton StrengthsFinder 2.0 (excerpts)

1) Achiever

“Chances are good that you probably work diligently, preserving to the very end…Driven by your talents, you toil with little rest and enjoy it as long as you can…You can lose track of time when you are engrossed in a task.”

2) Competition

“By nature, you often unravel perplexing ideas, problems, processes, opportunities, or puzzles…You usually continue working until you discover how something operates…You are not content unless you deliver the best performance or produce the most outstanding results.”

3) Ideation

“Driven by your talents, you favor conversations where informations, facts, or data are considered objectively - that is, emotions do not distort the truth…By nature, you routinely contrive innovative ideas…You find the underlying causes of a situation, problem, system, mechanism, plan, regulation, or prohibition.”

4) Futuristic

“Your dreams of tomorrow are alive in your mind today…You intentionally strive to transform these possibilities into reality…You sense you have the power to transform whatever you think is possible into tangible outcomes.”

5) Harmony

“Because of your strengths, you turn to specialists when you are searching for the best ideas…You refuse to pretend you know everything in every situation…Instinctively, you can provoke laughter with your words and action.”