10x SEM performance: unlock the power of your own data

Excerpt from my original article about using first-party data for custom SEM bidding: With each passing year the utility of third-party cookies continues to decline as it faces barriers from web browsers and government regulation. The current system still works and there will be alternatives but it is always best to start preparing for the new status quo. FT Optimize believes that the best way to maximize SEM ad revenue is to use first-party data....

June 25, 2020 · Christopher Yee

Google Ads: digging deeper into target ROAS bidding

Excerpt from my original article about Google’s tROAS bidding: Google has made a concerted effort to get more advertisers to switch over to their “smart bidding” platform. This technology uses machine learning to optimize max CPC at auction time by predicting future conversion rate and value based on historical data. The purpose is to relinquish bidding activities to Google so advertiser’s can divert their attention to other details of account management....

June 7, 2019 · Christopher Yee

PPC Job Interview, Part 2

Approximately two weeks ago I completed my telephone interview with a search engine marketing company for the position of Pay-Per-Click (PPC) Specialist. You can read the first part of my series at SEM/PPC Job Interview, Part 1 to get yourself up to speed. A few days after my initial phone interview, I was notified via e-mail that I had advanced to the next part of the hiring process and they required me to pass yet another telephone job interview with the VP of Marketing....

July 26, 2010 · Christopher Yee

PPC Job Interview, Part 1

This is just Part 1 of my X part series of posts in obtaining the position of PPC Analyst for a SEM company based in southern California. And by X it means I don’t know when I’ll be getting the cut which will abruptly cause an end to this series. About a week ago ago I replied to an advertisement on Craigslist for an entry level position as a PPC Analyst for a southern California performance marketing company....

July 17, 2010 · Christopher Yee