This piece originally appeared in FT Optimize on June 25th, 2020. With each passing year the utility of third-party cookies continues to decline as it faces barriers from web browsers and government regulation.
Pay Per Click
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10x SEM performance: unlock the power of your own data -
Google Ads: digging deeper into target ROAS bidding This piece originally appeared in FT Optimize on June 7th, 2019. Google has made a concerted effort to get more advertisers to switch over to their “smart bidding” platform.
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PPC Job Interview, Part 2 Approximately two weeks ago I completed my telephone interview with a search engine marketing company for the position of Pay-Per-Click (PPC) Specialist. You can read the first part of my series at SEM/PPC Job Interview, Part 1 to get yourself up to speed.
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PPC Job Interview, Part 1 This is just Part 1 of my X part series of posts in obtaining the position of PPC Analyst for a SEM company based in southern California. And by X it means I don’t know when I’ll be getting the cut which will abruptly cause an end to this series.