Search Engine Optimization

SEO is the process of enhancing a websites exposure in the search engine results pages (SERPs) to generate traffic and drive business conversions – strategy revolves around on-page technical factors and off-page marketing.

July SEO Link Round-up

July 31, 2012

I’ve been preoccupied this month with my recent job change so I don’t have anything insightful to share.  However, that doesn’t mean cool things aren’t happening on other websites!  Below are my top five favorite blog posts for the month. Web Analytics Consulting: A Simple Framework For Smarter Decisions Avinash does an incredible job detailing […]

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Example of a Successful SEO Campaign

May 19, 2012

I love optimizing websites for search engines so much I regularly do consulting work on the side.  But what I love more than THAT is showing clients the amazing year-over-year results of a successful SEO campaign. The data from the images below come from an eCommerce website in an extremely competitive niche.  When I first […]

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21 Lessons Learned: One Year of SEO

July 17, 2011

Wow – this blog is officially ONE YEAR OLD!  I have learned a lot about the art and science of search engine optimization since my journey began and I must admit it has been quite an experience.  Below are some of the lessons learned these past 12 months in no particular order of importance.

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Which Industry Has The Hardest Time Sagging?

February 21, 2011

I was conducting some basic research for a prospective client yesterday using Google Insights and went off on a small tangent which lead me to write this blog post.  By the way, Insights is a great SEO tool to help visualize search volume throughout the year by category, geographic location and specific years. In any […]

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5 Ways To Weed Out Bad SEOs…Like An SEO

February 7, 2011

You’ve finally taken a big step in admitting that your website needs to be optimized for search and compiled a list of SEO agencies in your area.  Now all you need to do is call and ask them countless boring questions about how they’re different.  Well guess what?  They already know what you’re going to ask […]

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Freelance SEO – Important for Beginners

January 27, 2011

I had a conversation with a friend the other day regarding my freelance SEO work.  What he doesn’t understand is why I’m doing everything on a volunteer basis and not charging these business owners market rate for my consulting work – or at least at a discounted rate.  I guess he doesn’t want to see […]

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Part Deuce: SERP Rankings and Changing Domains

October 20, 2010

To get yourself up to speed, I would recommend reading part uno of this two part series – Domain Change and Duplicate Content. But first, allow me to bask in my own glory as I provide an update on my current search engine rankings for this blog. seo chris yee – #2 on Google; #1 […]

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Aftermath of Google Instant on Search Behavior

September 29, 2010

It has been three weeks since the advent of Google Instant and there’s already 85 million search results for it – WOW!  That is very impressive….but then again, that’s the world wide web for yah. In any case, I’d like to contribute to the search community regarding the aftermath of Google Instant’s impact on search […]

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One Month Anniversary As An SEO Analyst

September 22, 2010

Tomorrow marks my one month anniversary as an SEO Analyst Intern with CafePress!  Although it has only been a month, I have learned more in 30 days about search engine optimization than reading 5 books cover to cover relating to the search industry.  Why?  Because of practical hands on experience.  I can not stress this […]

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Advent of Google Instant

September 11, 2010

A few days ago, Google introduced Google Instant to the search world.  In essence, Google Instant’s purpose is to decrease search time for searchers, make accurate predictions and and procure results instantly.  For example, when I type the letter “T” in my search bar, search results show up instantly for “Target.”  When I add the letter […]

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