Data Visualization

TF-IDF Explained: With Help From US Presidents

September 25, 2017

TF-IDF, or Term Frequency-Inverse Document Frequency, has long been utilized by search engines to score and rank a document’s relevance for any given search query.  In spite of this, I think it continues to be a misunderstood or under-the-radar concept in the broader SEO world due to 1) “keyword density” being much easier to explain […]

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So You Want To Be An SEO [Insert Position Here] ?

February 17, 2012

In the first week of January 2012, I conducted a small research project where I manually extracted the text from SEO job postings on LinkedIn and plugged them into a word cloud generator called Wordle.  I was curious to know what hiring companies nowadays are looking for when they want to fill an SEO position in terms […]

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