March 10, 2018
I abhor tabulated data for a number of reasons: Quite difficult on the human eye to spot trends Puts a burden on the end user to spend extra time digesting the information True insights get lost because the devil is in the details In fact, individuals who join Square’s SEO team (I’m hiring by the […]
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September 25, 2017
TF-IDF, or Term Frequency-Inverse Document Frequency, has long been utilized by search engines to score and rank a document’s relevance for any given search query. In spite of this, I think it continues to be a misunderstood or under-the-radar concept in the broader SEO world due to 1) “keyword density” being much easier to explain […]
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